Today, Brooklyn-based singer-songwriter Avery Friedman shares her long awaited debut single, “Flowers Fell”. Having frequented bills with artists such as Sister. and Dead Gowns for the past year, Friedman has consistently left an impression on those that have caught her sets, oftentimes performing solo, creating a space in which her vivid imagery and tender melodies greet new ears with welcome and understanding. Produced by James Chrisman (Sister.) and with contributions from Felix Walworth (Told Slant, Florist), “Flowers Fell” plays to the in-between moments as Friedman defines new beginnings. 

“Flowers Fell” begins in a reverberated haze, rearing guitars and diluted vocals hold their breath, awaiting that very first line that Friedman drives out— “The flowers fell off when I was asleep / But it’s okay ’cause now its all green” — blindsided, but not disappointed.  Soon the chorus becomes definite, Friedman’s vocals wield both strength and tenderness as the melody leads with its whole chest and instrumentation follows in a potent groove. “How long can you mourn for something that was always supposed to blossom into something stronger?” Friedman asks in a statement — a combination of both grief and vitality. As the song begins to close out, the ghosts of distortion and the swarming of sonic fixations underneath begin to blend, holding the surrounding static accountable as a full picture begins to clear up.

“Flowers Fell” is accompanied by a music video, directed, filmed, VFX, and handwritten lyrical text by Nara Avakian. Watch it here.

You can stream “Flowers Fell” on all platforms now.

Written by Shea Roney | Single Cover Photo by Mamie Heldman