Today, Keta Ester, the solo project of Bruiser and Bicycle guitarist and vocalist, Keegan Graziane, shares the music video for “Singer of the Rock Song”. In February, Graziane shared his debut album under the project titled Love Apple, a collection emblematic of the beloved pop facets and responsive traditions of storytelling that the New York-based artist uses to piece together a sincere and unique profile within a single song.

“Singer of the Rock Song” begins with a sense of warm anticipation, standing on a doormat as a colorful synth and Graziane’s inviting cadence fall into the knocking rhythm that lets you in. “Am I a singer / I am the singer of the rock song”, becomes a back and forth as Graziane puts a mirror up to the creative process, exploring what it means to be a musician on his own terms. And as the instruments grow in their deliverance, and the textured patterns shed light on bits of constant reflection, Graziane holds onto each line of the final chorus, not out of any need to savor it, but a reminder of the patience, care and joy that goes into creating something genuine.

About the track, Graziane shares, “from the outside, the title of the song seems very tongue-in-cheek, but it’s written with sincerity and a deep appreciation for music and performing. There is intentionally some humor within the idea of the track, but it’s also inspired by watching musicians hone their craft over a long period of time and form their own singular expression—something that can only happen over from making music over the course of many years.”

Watch the music video for “Singer of the Rock Song” here.

You can listen to Love Apple out now as well as snag a copy on CD and cassette.