iji (ee-hee) is one of those groups that can be described as “your favorite artist’s favorite artist” (Sasha Colby), and through fifteen years of sophisticated pop tunes and pure indie bliss, they have proven time and time again that making music can and should always be fun. Fronted by Zach Burba, iji returns with their latest record Automatically, the groups first release since their relocation to LA in 2020 and a revitalization of the creative spirit within. Having time to sit and wonder, bubble in the troubles of the pandemic and its shadowy afterglow, Burba took the time to reflect on what is worth saying in a world like this, where stripped back pop tunes and witty musings can be just as effective when radiating moments of essential joy, communal care, existential dread, childhood dreams and souring friendships become harder to define.
On the surface, Automatically revels in organic and articulated instrumentals that feel lighter than past albums by the rather adventurous group, yet at its heart, sing the praises of such charm and character that iji has defined throughout their rich history. With an array of collaborators of indie spearheads and hometown heroes such as Erin Birgy (Mega Bog), Adrianne Lenker (Big Thief), Nicholas Krgovich (Nicholas Krgovich) and many more, Automatically is the communal event that it was always meant to be. “First Lickers of the Rock” simmers on top of electric tinkerings, while songs like “Recycle Symbol” and “Worlding Way” bounce with melodic energy, where 70’s folk-pop renegades would feel seen, and then honored when provisioned in the charming little world that iji so notably crafts. “Confusing Questions” and “Fear of What” are deliberate mysteries, unsettling at times, mark their own territory on the rather wide-ranging and inclusive collection of stylings and sounds.
“I want to take it all back / Every line ever spoken”, opens the album with “Onomatopoeia”, a song that blooms from the stem of a folk groove, choreographed to Burba’s melodic intuitions and clever vocal harmonies that would trigger anyone’s own participation in the comradery. It may come down to the phonetics that feel the most fitting, “Only one expression remains / the onomatopoeia” becomes an expletive, a simplification of all the shit around us that feels impossible to describe. And to his credit, Burba’s often textured and far out lyrical comprehension grasps this need of purposeful communication. “Walk a little more around the block to see the Deadhead sticker on a Tesla truck,” he sings, highlighting the moral and political hypocrisy in late stage capitalism. “Holy Spirit, tie my show,” sets “Dominus Vobiscum” into a whistling whimsy – “around and over, under, up and through” as religion becomes normalized in selfish ways more and more.
Intuition meets introspection as Burba rears an ending to the journey of Automatically. “Professional Anything” floats to its own lighthearted pace, as expectations are broken and passion and creativity come out on top. “She Sees” weighs heavy as it lumbers through a sparse soundscape. Featuring Adrianne Lenker on backing harmonies, she hits a steady and ghostly bongo like a heartbeat, as Barbus and co. come to the finish line. Reaching this collective release that has been kept inside for too long, Automatically doesn’t revel in the disastrous and estranged for long – even when heavy moments arise, Burba feels the most comfort in letting it breath, making for a rejoiceful moment of creativity and community to fill in the grand scheme of it all.
You can listen to Automatically on all platforms now as well as purchase a vinyl via We Be Friends Records.
Written by Shea Roney

